Ulysse Pence

No Food No Fat

April 8th, 2021

No Food No Fat™ will make you feel like you're not even on a diet! The No Food No Fat™ system automatically determines which days you need to eat. On your NO-EAT days, No Food No Fat™ conveniently locks you out of your refrigerator for 24 hours so you can stop worrying about that craving and get back to what you really care about. On your EAT days, No Food No Fat™ will automatically unlock so you can once again open the refrigerator and savor your favorite snacks.

Go Mobile!

And don't forget to download the app! The No Food No Fat™ app allows you to configure No Food No Fat™ for your individual needs and helps you get in touch with others in the global food security community.

Save the World!

With the revolutionary and patented CHECK-EX system, every time you open your refrigerator is an opportunity to give thanks for what you have and keep those in mind who are less fortunate.

And for every purchase you make, we send a homemade vegan granola bar to someone living in our algorithmically-determined global NEED-EAT areas. You're healing the Earth one day at a time and getting in touch with your core being. It couldn't be simpler!

Why Wait?

No Food No Fat™ starts at just $999 with free shipping. What would you pay to be in better shape, spend more time with your family, and help those in need?

And if that's not enough, you can order the No Food No Fat Deluxe™ ($3999) for your office. Each of your coworkers will have a different EAT-NO-EAT schedule and can unlock the refrigerator with their smartphone. Track and compete with your coworkers. It's great for building team morale!

Making Of

Idea

No Food No Fat (originally The Scarcity Food Box) is a fake product that aims to direct attention to how some affluent people exploit and objectify the suffering of others, as well as how they culturally appropriate objects born from a group's suffering for entertainment, fashion, identity, etc.

In this case, access to a steady, healthy, tasty supply of food is not a given for all people and this fake product caters to customers who would unnecessarily accept this diet because they believe people with food insecurity look thin/healthy or they want to signal status.

I'm not necessarily against cultural borrowing, derivative work, nor innovation, but I want to push back against the common disregard many show for who may be affected by their actions. It's a never-ending conversation and it's always changing.

Implementation

I used Blender, the 3D modeling tool, to create and render this kitchen imagery (based off my childhood home's kitchen):

I used Figma to design the lock's LED screen:

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